Class Action Against Optimum (Shoppers Drug Mart) in Relation to the Optimum Fidelity Program Unilateral Changes
Class action description
In July 2010, Pharmaprix (Shoppers Drug Mart) unilateraly modified the Optimum fidelity program, thus reducing the exchange value of already accumulated Optimum points. This class actions aims at cancelling the modifications to the Program and compensating consumers for the incurred losses following this unilateral change. Two other modifications made to the Program in 2008 and 2009 are also added to the class action.
All Quebec consumers who were members of the Optimum program as of June 30, 2010.
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July 28, 2010: Motion for authorization to institute a class action; March 9, 2012: Judgment authorizing the institution of a class action; June 27, 2012: Motion to institute a class action; February 15th 2013: Defence; October 7, 2015: Amended Defence; October 19, 2015: Amended motion to institute a class action; May 27th, 2016: Judgement refusing the splitting of the proceeding.